*Updated October, 24, 2019
If you've been around the web for any amount of time, you've most likely heard the term SEO. If you are just starting your blog or other online business the term may be confusing so I want to help you leave this article with a better understanding of how to do basic SEO to get your blog posts to rank on Google so that you can begin to implement the strategies into your own blog post articles moving forward.
What Is SEO and How Does It Work?
I make no claims to be an expert in SEO so here is a helpful definition from Yoast, a WordPress Plugin that offers tips to help improve your keyword strategy in your blog posts.
SEO stands for ‘Search Engine Optimization. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic – aka non paid – search results. If you have a website and you want to get more traffic, it should be part of your marketing efforts.
Where To Implement SEO
SEO is in more than just your blog post articles. It should be implemented;
1. On the pages of your websites/blogs. Make your content easy for Google and your readers. I go into more detail on how you can optimize your blog posts for SEO in this article.
2. In the content of your blog post articles and by interlinking your related blog posts to one another to let Google know that you write more about that topic.
3. In the titles of blog posts to attract more traffic to your blog through organic search.
3 Of The Best SEO Tools For 2019
I've caught wind of this keyword tool called KWfinder. It's an SEO tool used to find long-tail keywords that you can use to get your blog posts to rank on Google.
Quick backstory...I was reading an email from an established blogger that I follow, she’s 5 years into her blog and only now, learning how to implement SEO practices into her posts and pinning game.
I gasped!! I mean, I thought SEO for bloggers was something every successful blogger was already implementing?
I’ve come onto the blogging circuit with big blinking pins on Pinterest, telling me how important SEO is for my blog not only on Pinterest BUT, also on Google.
So how could an established blogger not have her SEO A-Game in place and still be successful? I can only speculate...Stellar marketing on Pinterest?
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This post contains affiliate links. Here is my disclosure:-)
Now back to the 3 best SEO tools.
What is KWFinder?
How Does KWFinder Work With SEO?
KWFinder works by typing in a keyword or two right on the homepage, and poof! A page spits out suggested search terms along with the monthly search volume for each term.
You can also find the following metrics...
Monthly search volume on Google
Cost Per Click in Google Ad Words
Level of competition in Pay Per Click
and the overall keyword difficulty score.
When you click on any of the suggestions, It’s kw difficulty score is published to the right and the #1 page results are revealed just underneath.
I like to visit the top ranking sites to see how they’ve incorporated SEO into their articles.
Do your homework. Investigate. Did they leave something out that you could add and make your version more informative for your readership?
How To Keep Track Of Your Keywords In KWFinder
As you scroll through the suggested search terms, check off the ones that you want to incorporate into your content.
You can download a CSV file a.k.a. Spreadsheet in Excel. *If you don't have MS Excel, you can use Google Drive, a free service (up to a specific amount) for storing files in their cloud. Proceed to download the file and then upload the file to Google Drive and it will save as a Google Sheet which is Googles version of a spreadsheet.
If you prefer to write your findings, you can use this spreadsheet I made (and personally use) to keep track of your keyword findings. Just highlight, copy & paste the suggested keywords into the spreadsheet.
NO EMAIL REQUIRED!
Watch the video below for more tips on how to get the best keyword results, straight from KWFinder themselves.
2. Google Search
What Is Google Search?
How To Use Google Search To Find Long-tail Keywords
As you are typing your keywords or question into the search bar, a drop-down list of keyword phrases will appear.
These are search terms that people are typing into the search bar to find answers to. Take note of these and add them to your editorial calendar so you can write more blog post articles related to your original search query.
[If people are asking and you are answering with information-packed pillar blog posts, you’ll have a better chance at ranking on the first page on Google over time.]
These are the same common searches that appear under the search bar when you type in your related keywords.
Could you cover these topics in a new blog post?
What is Ubersuggest?
1. Type in a domain or keyword you'd like to search.
2. Suggested Keyword ideas pop up. You can then search Relate, Questions, Propositions, and Comparisons.
Let's say you want to write a roundup post of popular "Thanksgiving dinner ideas" that you've found on Pinterest.
While updating this blog post I found that I have another updated post, How To Create A Pre-Filled 5-Star Google Review, utilizing these tips that is ranking on page one of Google for a specific search term.
How amazing do I feel right now?! This stuff really works!
Well...that's all I have up my sleeve regarding tips on How To Do Basic SEO To Get Your Blog Posts To Rank On Google.
SEO is an algorithm mystery that is ever evolving which is why businesses pay an expert to develop their on-page SEO for their website.
With that being said, you CAN d.i.y. basic SEO on your website and in blog post articles to start ranking on Google until you can afford to hire an expert. (Heck, maybe you won't ever need to!)
This is just the tip of the iceberg for the bloggers who are on a budget. You can still rank on the first page of Google by implementing in-depth keyword research. Remember to keep an eye on the analytics of your blog posts and check to see that the keywords you are using are bringing you traffic. If not, re-evaluate your post and perform another keyword search.
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As always, stay classy and keep taking initiative,