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Be honest. How many times does this happen? You’re browsing on the internet, and you come across a blog post you love. You resolve to come back to the blog and read it regularly before moving on. Two hours later and you’ve completely forgotten about this great new blog you discovered. Chances are you’ll never make it back there unless a serendipitous event reunites you with the blog a few months down the road.
Guess what… the exact same thing happens to a lot of your readers. If you don’t believe me, look at your Google Analytics stats and see how many of them are first time visitors. The vast majority of them will likely never make it back to your blog.
That is, unless you can convince them to join your list. Once you have their email on your list of subscribers, you can keep bringing them back to your blog over and over again and build a deeper, stronger relationship with your readers.
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| HOW TO CREATE AN EMAIL LIST - Steps To Setting Up Your First Email List And Autoresponse Welcome Email
Building a list is easier than you think.
From there you can expand and start to learn more about list building. Things you want to look into are...
1. Building a dedicated landing page for your lead magnet/opt-in.
2. Pop-up opt-in forms are a toss up. You'll get a lot of opinions on pop-ups and I'm pretty sure Google was or is penalizing pop ups on mobile because they are, well, quite annoying and get in the way. I personally click away as soon as one interrupts my visit to a blog or website. With so many ways to prompt a potential sign up among the slew of ways to lure traffic to your blog, do you really need to be "in your face" about it? But, please, do some research, test it out, and do what's best for your blog.
| HOW TO GET SUBSCRIBERS TO YOUR EMAIL LIST
Once you get your opt-in page set up, PROMOTE YOUR LEAD MAGNET by;
Linking to it from your social media profiles
When you write an article for another blogger as a guest blogger
In your blog posts
Promote in Facebook Groups
Add it to your navigation menu
Sidebar of your blog and
Tell any email subscribers you acquired prior to having a lead magnet in place.
There’s a lot more to learn about list building, but this should get you started in the right direction. Once you get your first few subscribers, it’s time to start emailing them regularly.
Send a quick email every time you publish a new blog post, or if you do a lot of posting, consider doing a weekly recap type email instead.
The main idea is to keep bringing them back to your blog and turn them into your loyal fans and regular readers. Once that happens, chances are good that they will start to share your blog, lead magnet and individual blog post links within their circle. Since everyone has social media profiles these days, that could amount to quite a bit of new traffic for you.
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