Click to read all of the blog posts in the challenge.
You can spend a lot of time and effort crafting a new blog post or two each week. You take pictures, or buy stock photos and format them. In other words, you put a lot of time, thought, and effort into your blog posts. You hit publish and then you move on to working on the next blog post. If that’s you, there’s a very important step you’re missing – promoting your new blog posts.
Getting the word out about the awesome post you’ve just published is just as important as writing it in the first place. In fact, you should be spending more time and effort in the promotion of your posts than you do actually writing them. Here are six different ways to promote your blog posts. The first two or three are essential and something you should do every single time you hit publish. The rest are things you should do regularly but not necessarily for every single post.
There are some other ways you can promote your old/new blog posts, lead magnets, opt-ins, and freebies to increase traffic to your new blog for free but if you are just starting out, focus on these 6 places to promote your new blog posts and try out the other methods once you get a hang of the basics to develop your promotional strategy.
This post may contain *affiliate links. Head to my disclosure page for info:-)
| Social Media
The first thing you should do as soon as you publish a new post is share it on your favorite social media sites. Each niche has different sites that work better than others. Figure out where your target market already hangs out and get active there. Be it Facebook, Facebook Groups, Twitter, Instagram, Pinterest, Pinterest Groups, Tumbler, or any of the other social media sites. Then start sharing your content each time you publish a post. And don’t forget to go back and share older posts as well.
You can try this All-In-One Social Media Scheduler that I personally use to stay ahead of the social media posting game. It's pretty amazing. I can literally schedule a months worth of posts in under 2 hours thanks to the done-for-you graphics that you can brand, the pre-written statuses, and the calendar that tells me what the heck to post everyday of the week. It's like having a social media manager and graphic designer on your payroll but for a fraction of the price.
I wasn’t kidding when I said a few days ago that list building was important. Here’s another great instance when having an email list comes in handy.
Send out an email about the new blog post to your list. Include a link to it in your weekly newsletter. Add a little info about the topic and a link to your auto responder messages. In other words, share the post with your subscribers. Not only will you entice them to come back to your blog, there’s also a pretty good chance they will start to share it with their circle of influence.
| Blog Comments
Find a few related blogs and make quality comments on them. In the URL field, link to your blog. It’s an easy way to get links and traffic back to your site. It may not be the most effective link building strategy, but it’s easy and a great way to get in front of other bloggers and their audience.
Open up a new Google Doc or Spreadsheet and write in 5-10 blogs that you love. Don't forget to write in their URL so you can click to visit it quickly. Do some research and find out if they have a publishing schedule. You can do this by signing up for their lead magnet to get on their list. They may send out the link to their new posts so you can click to head over and read their quality content and leave them gracious, classy feedback.
The more you interact with the bloggers you love and respect, the more they will notice you. This will help if and when you want to pitch a guest blog post idea to write for them. Heck, a new online friendship may just flourish :-)
| Guest Blog Posts
As you start to build relationships with other bloggers in your niche and related niches, offer to write guest blog posts for them.
Typically the blogger you are writing for will let you know how many links you can include that will lead back to your blog, a profitable blog post, lead magnet, shop, etc.
You should try incorporating text that mimics the title of one of your profitable blog posts like I did at the beginning of this blog post. The highlighted, underlined text matches the title of my blog posts which along with the linked URL, let's Google know that I am linking to relevant content.
Try incorporating this method as much as you can when interlinking within your own blog or writing guest posts instead of something like "Read here to find out more."
| Videos and Live Streaming
With apps like Zoom, *Screencastify, YouTube, IG TV, and Facebook Live Streaming, it’s never been easier to get into video content.
If you are camera shy, you can record your screen while showing your audience how to do something using Screencastify, mentioned above. Don’t forget, in your video's, invite readers to read the post, comment, and share with their audience.
| Webinars and Podcasts
Last but not least consider going on webinars and podcasts to promote your blog and individual blog posts. They are a great way to broaden your reach and get in front of a brand new audience.
Use the method above for pitching to write a guest blog post. Get to know the blogger/podcaster by interacting on their blog or Facebook Group and then email them with your pitch. Let them know you'd like to get some exposure for your blog or services you offer. What's the worst they can say? No? So what, keep trying to find one that you will be a good fit for.
Of course this isn’t an all-inclusive or even extensive list of places you can promote your new posts. But it’s a start. Work on these and add other promotional methods like the ones in the above mentioned blog post.
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