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We live in a social world where much of our news comes from sites like Facebook, Twitter and Instagram. To grow your readership and make sure your blog posts get the attention they deserve, you need to encourage your current readers to share what you’ve written on their favorite social media sites to get traffic back to your blog.
What those sites are will largely depend on the niche your in. Find out where your audience likes to hang out and then focus on getting them to share on those social media outlets to attract more like-minded readers.
This post may contain affiliate links. Head to read my disclosure:-)
| START WITH QUALITY CONTENT
Of course it all starts with quality content that your readers want to read and share. No one is going to spread a crappy post on social media. Start by writing the best blog posts you can and do some research into what your audience wants and needs.
In other words, serve your market well and they will in turn share what you’re writing with their friends and acquaintances.
| MAKE IT PRETTY - FORMAT YOUR BLOG POSTS
Next, it’s time to pretty up your post. Break up your content into small bite-sized chunks so it’s easy to read. Add some subheadings and formatting to make it easy to scan through the content. And don’t forget to add a pretty image that captures the essence of your post.
Step away from your desk and then come back and look at it with fresh eyes. Is the blog post visually appealing? Does it grab your attention? If not, go back to the drawing board and see what you can do to improve it.
| MAKE YOUR BLOG POST EASY TO SHARE
When your goal is to get people to share your blog post on social media, you want to make it as easy as possible to share. We talked about what social media sites your audience favors earlier. Make sure you have one click buttons to share the blog post available for all those sites. If you are running your blog using Wix, this article will help you learn how to add them social sharing icons to your single blog posts. If you are running your blog with WordPress, you should be able to find a plugin to help you do this such as Social Warfare.
| ASK FOR THE SOCIAL MEDIA SHARE
Buttons are great, but sometimes it takes a little extra push to get your readers to take action. Don’t be afraid to ask for the social media share.
Close your articles and blog posts with a little sentence or two that asks them to share on Facebook, Twitter, and Pinterest etc. if they enjoyed the post. And don’t forget to let them know how much you appreciate it when they share the love.
| ENGAGE YOUR READERS AND ENCOURAGE INTERACTION
Blogging can feel like a very one-sided conversation sometimes. You’re sitting there, typing away, and sharing content with your readers. But you don’t hear anything back. They read and respond with silence. The good news is that it doesn’t have to be that way.
Blogs were designed to facilitate engagement and communications. There’s a reason you can leave comments and all it takes is a little encouragement to get your own readers to do that on your blog. Combine that with a little social media interaction and there’s no reason you can’t turn this into a fully engaged conversation that will help you grow a loyal base of fans.
| ENGAGEMENT = PROFITS
Because let’s face it, while it’s nice for our ego to get lots of comments and interactions, when you’re blogging for a living what really counts is making enough money to pay your bills at the end of the month. And for that to happen you need a loyal, engaged audience that not only knows, likes, and trusts you but is also comfortable spending money with you or your sponsors.
>> Interaction helps too because with each email your readers send you, with each comment they post, and each social media post they write, you learn a little more about your target audience and how you can best serve them. That right there is the key to becoming a profitable blogger. Know your market, serve your market, and present them with offers to help them reach their goals or fill their need.
| HOW YOU CAN ENCOURAGE SOCIAL SHARING
1. We know it’s important, but how do we get the ball rolling and encourage our audience, our readers, to interact with us bloggers? We do it by asking them questions, by asking them for feedback and by encouraging them to share our content - right from our blog posts.
Let me give you an example...
Let’s say you’re writing a post about getting your baby to sleep through the night. Within the post, ask your readers how old their kids are, or what their own experiences are with their infants. Ask them to share if they are struggling with getting enough sleep right now because baby wakes them up every few hours. Encourage them to share their stories and tell them exactly where and how to do it - by leaving a comment below.
2. Now the next step is crucial. As soon as you see that first comment or two pop up, reply to them and keep the conversation going. This will do two things for you. Not only will you have a great conversation with the reader that commented (and a chance to form a deeper relationship), seeing you reply also shows other readers that you care and really want to hear from them. And that’s what’s going to encourage more and more of your loyal readers to comment.
3. The same goes for social media engagement. When you post a link to your latest blog post, ask your friends and followers to like, share, and comment. Then let them know how much you appreciate it when they do.
Of course you can get the conversation going there too, by asking a question related to your blog post on Facebook for example. It’s a great way to share another link to your blog post and get the conversation going at the same time.
Give these tips a try to Encourage Social Sharing To Get Traffic To Your Blog. It will be well worth the effort.
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