Click to read all of the 30 Day Blogging Challenge posts
Your blog is often the first thing new readers, new prospects, and new clients see of you and your online business and first impressions count. That means you need a well-designed blog filled to the gills with value-packed helpful content, and stock photos that draw in an audience by enhancing your content. So, in case you couldn't tell, your posts need images.
It doesn’t stop there. You want to keep encouraging your readers to come back and read more of your posts. Before that can happen, you need to catch their attention and draw them back in.
It takes a while to build a loyal following of readers who will devour anything you write. Beautiful chic imagery (if that is what your ideal audience is attracted to) will help draw them in again and again.
We live in a very social and internet based world. One way to broaden your reach and reel traffic into your blog is through social media. Guess what captures attention on sites like Facebook, Pinterest, Instagram, and Twitter? You guessed it! IMAGES :-)
CLICK TO TWEET!
"Your attractive blog images will lure new readership, followers, subscribers, buyers and increase traffic by generating click through's to your blog post."
This post may contain *Affiliate links. Head over to my disclosure page :-)
| 8 Places To Find Free & Paid Stock Photos For Your Blog
You have three options when it comes to acquiring images for your blog post. You can shoot your own pictures, buy single stock photos, bundles, or monthly/yearly memberships from professional stock photo sites like the one I'm a member of *IvoryMix to use on your blog.
3-D MOCKUP IMAGES - Spiral Notebook, Magazine, eBook, Binder, T-shirt, Mug, etc.
Like this one I created for my blogging course :-)
| Strategic Places To Use Your Stock Photography
Blog Side Bar
Create your own affiliate images (like the images on my blog sidebar and if it's not against their TOS)
Course landing page
Facebook Group Threads (Your own group)
Facebook Biz Page
Images to promote your products
| Tools To Help You Create Images & Templates With Stock Photography
Canva - Use the free templates to create images for social media. You can even create eBooks, Planners, Worksheets, Opt-Ins, Lead Magnets, Freebies. Upgrade to Canva for business to make creating images and templates faster by uploading your brand colors, logo's, and fonts as well as save templates to use over and over again without having to redesign, download with a transparent background - png. and best time-saving feature? Change the size of your template using the RE-SIZE feature.
| Formatting Images
Most image files are large so that they can remain clear without pixelation when viewed on large screens or in print work. Large files take up lots of space which can slow down your website's load time. When someone types a URL into their web browser and have to wait many seconds for the site to load, they may click away, resulting in high bounce rates and the loss of precious traffic to your blog.
To avoid slow load times when someone is trying to visit your blog, use a platform such as Toolur to compress your images to smaller file sizes without compromising quality.
How you format and size your pictures will depend on a few different things. The first is where and how you are displaying them in your blog post.
Keep in mind the different sizes on social media sites. Different sites have their own size preferences. By keeping your images/templates within each platforms preference, your image/design will appropriately display on that specific social media platform.
Do a little research and come up with an image for each of your most important social media sites.
| Optimum Image Sizes For Social Media Posts:
| Images and SEO
Last but not least, let’s not forget about SEO. The file name and the alt tag are both used to determine what the page (or post) that the image is found on, is about. Use this to your advantage by including your keywords.
When you are working in a design platform such as Canva, Fotor, or Adobe Illustrator, be sure to name your file using your blog post title which includes your keyword.
Don't let your image save as img3098.jpeg because Google won't be able to read what the image is or the type of content the image is representing.
Add Alt Text to all images that you add to your blog. Search engines can't "see" so it's up to you to give them text to read, telling them what the image is.
For Pinterest images in your blog posts, try adding your pin description as your image alt text since it should be loaded with keywords to help your pin get found on Pinterest and eventually in the top rows.
There you have it. Start using images in your posts regularly. Play around with style and things like adding text and titles to your images until you find a winning combination for you, your blog, and your audience.
Pin this for later!