I’ll let you in on a little secret. The most important part of your blog post is your title. It doesn't matter how well you write, how well you research your content, or how pretty your images are, it all means nothing if you can't get readers to click through and start reading your post. This blog post is going to cover how to craft SEO friendly blog post titles for maximum organic traffic back to your blog.
This post may contain *affiliate links. Read my disclosure :-)
Your SEO optimized blog post title is also an important aspect of on-page SEO. So if you’re hoping for lots of free traffic from Google and all your favorite social media sites, you need to get good at crafting click-worthy blog post titles that match the content of the article.
SEO is in more than just your blog post titles. It should be implemented;
1. On the pages of your websites/blogs. Make your content easy for Google and your readers. I go into more detail on how you can optimize your blog posts for SEO in this article.
2. In the content of your blog post articles by interlinking your related blog posts to one another to let Google know that you write more about that topic.
SEO Keyword Research Tools are a great place to find keywords to rank for and use within the titles and contents of your blog posts.
| Start With Your Keyword
The key to creating a well-rounded blog post title is to strive for a balance between a title the search engines will like and one that your readers will find interesting and engaging enough to make them want to click on it.
To get that balance just right, start with your keyword or key phrase that you want to rank for in the search engines.
Open up your favorite keyword research tool – If you're not already using them, I think you'd benefit from platforms like Ubersuggest and the extension Keywords Everywhere to help you research the keywords you want to rank for along with monthly search volume metrics. The monthly search volume gives you an idea of how many times per month people are searching for your keywords.
For the sake of illustration let’s say our keyword example is “best blog platforms” and the post will be a review of five of the best platforms to blog from. “best blog platforms” is the keyword we want to rank for in this example.
| Make It Interesting
Now that we have the keyword, it’s time to make it interesting for our readers. There are plenty of different ways to turn our example keyword into an interesting blog post title. Here are a few ideas:
The Three Best Blog Platforms Reviewed – Read This Before You Sign Up
Looking For a New Home for Your Blog? The Best Blog Platform Reviewed
My Top 5 Best Blog Platforms Revealed – Here’s Who I Recommend
Wondering Who The Best Blog Platforms Are?
Is Your Host on The Best of The Best Blog Platforms List?
Do you see how this works? Start with the keyword and then try to think about why your readers would be looking for this information. Focus on what’s in it for them by sharing content that will help them out.
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| Stay Authentic and Stick With Your Style
Last but not least stay authentic and stick with your own style. This is particularly important if you’re an established blogger. Don’t just copy and paste the blog post titles above. They may not reflect the style and tone of your blog posts. In other words, they may not be you.
Balance the search engines need to easily find what you’re content is about and the need to keep things interesting for your readers, with your own voice.
You may find it helpful to write a few different blog post titles down, then chose the one that resonates most with you and among all, your readers.
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Stay Classy and Keep Taking Initiative,