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How long should my blog posts be? If you haven't already, you'll be asking yourself this question when you are first starting your blog...Let's compare the two.
Blog posts come in all shapes and sizes and range widely in both formatting and word length. Heck, some of them have (almost) no words at all, sharing instead an infographic or a video for example.
For the purpose of today’s post, we’ll compare two different posts that are on opposite ends of the content spectrum – quick posts, or short posts, if you will vs. epic or pillar posts.
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| What Is The Average Length Of A Blog Post?
The Difference Between Short Posts and Long Posts
While there is no set number to define a short|quick post or a long|pillar post, in my mind, short posts are anything under 500 words.
Some may define it by a lower number. To me, the post you’re reading right now is a quick post, and not just because of the low word count. More on that in a minute.
Pillar posts on the other hand are long, well-thought-out posts that convey a lot of information. They are usually at least 2,000 words or more. They also take a lot more research and aren’t something you can quickly sit down and write in an afternoon.
Which brings us to the next big difference between short posts and long posts – and one that I think distinguishes between the two better than some random word count.
A short post is something you can sit down and write quickly. A long post on the other hand requires some research and planning. You gather your thoughts, figure out what you want to share and convey and then come up with a plan or an outline.
From there you spend some time writing a long post that covers a lot of ground. You may also choose to include several different images or graphics to illustrate your point or embed some videos. You may even go so far as to summarize the main points of your post in an infographic.
| How Often Should I Blog?
There’s a lot more work that goes into a long|pillar post and it could pose challenging to publish in-depth pillar posts more than once per week.
Instead, long, in-depth articles are the type of content you put together to gain authority, links, and hopefully a lot of traffic via social media and the search engines.
Quick posts on the other hand are something you can write and share quickly. They are shorter and to the point and frankly, easier to read. These are your bread and butter posts.
Quick posts are the posts that you’ll realistically publish throughout any given week to keep your readers happy, engaged and your blog stocked with fresh content.
While you may read different opinions on how often you should blog, just know that publishing one article per week is pretty much essential if you want to get noticed as an authoritative site with Google and get your posts circulating around the web, attracting traffic.
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"Consistently churning out content and promoting it, is the key to attracting traffic to your blog"
If you can, try to publish two to three times per week. It may be more reasonable to publish one pillar/long post per week and fill in the rest of your weekly content calendar writing short/quick posts so you don't burn yourself out.
Each type of post has its place in your publishing schedule. Are you using both types of posts? Leave me a comment and let me know :-)
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